The China International Furniture Fair (CIFF) is one of the world's largest and most influential furniture trade shows. After a few years of hiatus due to the pandemic, the event returned this year with renewed energy and excitement. As one of the leading office furniture manufacturers in China, Stellar was proud to participate in CIFF 2023 and showcase our latest range of products and services.
From March 28 to 31, we had a stunning stall at Hall 3.1, Booth A08, at the Pazhou Convention Centre in Guangzhou. Our team was thrilled to welcome a large number of visitors, prospects, customers, and buyers from all over the world. We want to express our heartfelt gratitude to all those who took the time to visit us and make the event a grand success.
Here are some of the insights and highlights from CIFF 2023 that we observed and want to share with you:
1. A Strong Comeback of Physical Trade Shows
After several years of online events and virtual exhibitions, CIFF 2023 marked the return of physical trade shows with a bang. It was evident from the massive turnout of exhibitors and visitors that people are eager to connect, network, and do business face-to-face. The energy and enthusiasm in the air were palpable, and we felt privileged to be a part of this grand event.
2. Focus on Chairs and Comprehensive Solutions
Most manufacturers at CIFF 2023 seemed to focus on chairs rather than desks, workstations, and storage options. This left many buyers without sufficient options to choose from. However, at Stellar, we have always emphasized comprehensive solutions that cater to all the needs of modern offices. We had a full range of the latest MFC desks and workstations that are fire, water, and termite-resistant, sustainable, lightweight, and easy to assemble. We also showcased our latest range of ergonomic mesh chairs that our customers were delighted with. These chairs are high-tech and feature the latest components, high-quality grade 3 or 4 Gas lifts that help them carry heavy weight and last a very long time.
3. Exclusive Designs and Latest Products
One of the unique advantages of working with Stellar is that we invest in our own molds, allowing us to offer exclusive designs and the latest products to our clients. This was evident at our stall at CIFF 2023, where we displayed a chair mold weighing 4.5 tonnes. This mold showcases our commitment to innovation, creativity, and quality. We were proud to share our passion for design and manufacturing with our visitors and buyers.
4. New Visitors and Market Insights
Since the physical trade fair came back after several years, there were many new and first-time visitors who are new to office furniture imports and were looking for options and trying to understand the business process for furniture imports. Serving customers in over 80 countries, the Stellar team at the event was able to share deep market insights, incoterms, and export processes that were really appreciated by the buyers who visited the CIFF 2023.
5. Glimpses from the event
Looking Ahead to More Exciting Events
CIFF 2023 was a great success for Stellar and as the event comes to a close, we look ahead to more exciting events and opportunities to connect with our clients and partners.